Responsive Design

Joomla 3.x offers responsive templates, which allow Joomla designers like us to build websites that adapt to the size of the screen

If you could choose (all other things being equal) between responsive and unresponsive, which would you choose? Maybe this isn't a fair question. Unresponsive is great—if you're a rock or a frying pan. But a website? Not so much.

Joomla 3.x offers responsive templates, which allow Joomla designers like us to build websites that adapt to the size of the screen. And why is that so important?

Well, there are close to 700,000 iPhones sold every day and more than a million Android devices activated (as of 3/3/2016). Mobile devices are the future, and they greatly prefer responsive websites. And since mobile devices prefer responsive sites, so do their users, mostly up-and-coming consumers and affluent professionals with money to spend. According to comScore, mobile-only Internet usage is becoming more common, driven predominantly by Millennials, of which 21 percent are no longer using desktop computers to go online. Meanwhile, the 55-years-and-older consumer segment is actually the fastest growing faction of mobile users, increasing its combined multi-platform and mobile-only share of audience from 60 percent to 74 percent in the past year. I'm sure you can see where this is going…

Other Advantages to Responsive Design

I kind of set you up back there when I said "all other things being equal" because all things are not equal. Not even close. In addition to being better for your prospects, responsive design also allows you—the business owner and/or maintainer of your Joomla site—to update your Joomla site from your mobile device.

As if being responsive wasn't enough, the new templates have a host of other very unequal advantages like vastly improved security and functionality, better search engine optimization (so all those mobile users can find you!), better extensions so we can tailor your site to your business, and the ability to integrate social media link buttons so visitors can like, connect, link, and share.

Is My Site Responsive? The Test

Maximize your site in your browser window, then grab the corner and scale it down. When you scale it down, do the components move or are you just looking at an ever-shrinking piece of the page? If your content reformats as you go, congratulations, you have a responsive site.

If your website is not responsive, call Joanne Glasspoole at 715.553.1514 or email joanne@indigocrs.com.